edp – laysaborges.com

EDP Super App: Energy, Solar & EV in one place

Product Case Study — Digital Experience Specialist

Objective

To unify EDP’s main energy experiences in a single application: consumption, solar production, and electric vehicle charging, creating a simple and scalable journey that reduces existing fragmentation.

Business context and challenge

EDP, as a global energy player, is expanding in the areas of electric mobility and decentralized (solar) solutions. Until then, different digital touchpoints handled these services in isolation, generating:

Fragmentation of the experience across multiple apps.
Difficulty in understanding consumption, production, and charging in one place.
Greater effort for the user and an increase in support tickets.

The creation of a super app became strategic to prepare for future growth, strengthen the digital relationship with customers, and simplify integrated energy management.

My contribution

Support shadowing & internal insights: I monitored direct contact with customers, identifying recurring points of friction.
Information Architecture: I designed the structure that organizes energy, solar, and EV flows in a coherent manner.
Prototyping for stakeholders: I developed wireframes and functional prototypes to align the product vision and guide strategic decisions.
Experience QA: I actively participated in development monitoring, validating each screen delivered during the beta phase.
Cross-functional collaboration: I aligned with Product Designers responsible for the design system, ensuring compatibility with existing tokens and guidelines.

UX Decisions & Trade-offs

Task-based navigation instead of product-based → clarity for the user, even with an initial learning curve.
Unified timeline for consumption, production, and uploads → reduced friction, but required simplification of technical data.
Recommended action cards (e.g., charge now vs. later) → increased clarity, but required greater confidence in internal data.

Constraints & Limitations

Deadlines: EV and solar integration within a tight roadmap.
Technical debt: legacy applications to consider.
Regulation: need to adapt flows to energy sector standards.
Mitigation: close collaboration with developers, regular alignment with stakeholders, and prioritization of critical features for the MVP.

Expected results

As the application is still in beta, final results will be measured after launch. However, the following is expected:

Reduced user effort in managing multiple energy areas.
Greater activation and engagement of customers with solar panels and electric vehicles.
Decrease in support tickets related to billing and charging.

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