Natú — Brand Identity Inspired by Nature

Product Case Study — Digital Experience Specialist
Objective

Develop a brand identity that conveys naturalness, lightness, and well-being, aligning the brand with its purpose of nutrition and balance.

My Contribution

Created naming, logo, visual system (colors, typography, patterns), and applications across digital and physical touchpoints (packaging, website, institutional materials).

Result

A consistent, modern, and authentic identity that strengthens the brand’s positioning in the natural supplements market.