Payper — Brand Identity for a Digital Payment Platform

(Brand Design Case Study — Visual Identity & Product Presence)
Objective

Design a modern and trustworthy brand identity for Payper, a digital payment platform focused on agility, transparency, and innovation in financial transactions.

My Contribution

Developed the logo, color system, and typographic hierarchy, creating a digital-first identity adaptable to both app and web environments. The design emphasizes movement, simplicity, and reliability, aligning visual communication with Payper’s mission to simplify payments for everyone.

Result

A clean, confident, and scalable visual identity that strengthens Payper’s presence in the fintech ecosystem and builds user trust through clarity and visual consistency.