sejus ux – laysaborges.com

Sejus — Digital Platform for Citizen Services

Product Case Study — UI & Digital Experience

Objective

Develop a digital platform for the Secretary of Justice of Piauí (Sejus) to modernize access to services and information, ensuring a more transparent and efficient interaction with citizens.

Business context and challenge

The previous system was outdated and not intuitive, creating barriers for users to find and request services.
The goal was to improve usability and clarity, making it easier for citizens and public employees to navigate and perform actions with confidence.

My contribution

- UI Design & Visual Identity: created a new interface with a clean and accessible layout aligned with public design standards.
- Information Architecture: reorganized the structure of services and content for easier navigation.
- User Experience: designed flows focused on clarity, accessibility, and trust in institutional communication.
- Design Handoff: prepared detailed specifications and prototypes to support developers during implementation.

Design principles applied

Accessibility and inclusion first.
Simplicity and clarity in every screen.
Consistency with Sejus’ visual identity and government guidelines.

Constraints

Limited time and strict government requirements.
Need for visual modernization without losing institutional credibility.

Results

A more modern, accessible, and citizen-centered digital platform that reflects Sejus’s mission of transparency, service, and innovation in the public sector.

Laysa Borges